Consistent use of color is essential to maintaining the unique MedCo’s look and feel.
It is vital that our brand colors look consistent regardless of medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE®) and process colors (CMYK), along with digital equivalents in HEX and RGB.
Primary color palette
CMYK: 60 – 0 – 63 – 0
RGB: 104 – 193 – 135
HEX:#68C187
Pantone: 142-5 C
CMYK: 73 – 9 – 9 – 0
RGB: 0 – 175 – 215
HEX: #00AFD7
Pantone: 638 C
CMYK: 76 – 4 – 41 – 0
RGB: 0 – 177 – 169
HEX: #00B2A9
Pantone: 326 C
CMYK: 70 – 28 – 5 – 0
RGB: 70 – 152 – 203
HEX: #4698CB
Pantone: 7689 C